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Comparing Like with Like: Navigating Complex Solution Assessments

Navigating the landscape of complex solutions presents an often daunting challenge for potential customers who seek to make direct comparisons between different offerings. How do you assist them in making an equitable evaluation? Recently, I’ve been dedicating time to competitive analyses, comparing our toolset with alternative options in the market. While I don’t have direct… Read More »Comparing Like with Like: Navigating Complex Solution Assessments

Elevating Automation: A Deep Dive into Capture Metrics and Proactive Solutions

I’ve been notably absent from social media recently, owing to a shift in focus towards other pressing matters. The past month has been particularly demanding as we’ve rolled out new projects and concentrated on enhancing the efficacy of our existing solutions. A significant area of improvement has been in the realm of ‘Capture Automation Metrics’.… Read More »Elevating Automation: A Deep Dive into Capture Metrics and Proactive Solutions

Better Sell Saul: A Playful Twist on Advertising

I’ve been contemplating the idea of drawing inspiration from “Better Call Saul!” for a potential light-hearted marketing campaign. Is it amusing to juxtapose ‘sales’ with Saul’s somewhat cheesy and questionable lawyer persona from “Breaking Bad.”? I decided I wanted to recreate both the advertisement Saul produced and its accompanying billboard. While I’m confident in designing… Read More »Better Sell Saul: A Playful Twist on Advertising

Leveraging LinkedIn Insights: How the SIPOC Framework Saved My Meeting

LinkedIn serves as an invaluable learning resource. Recently, I received an invitation to a meeting organised by the BDM titled “Helicopter view of X process.” Given that I was needed to facilitate this meeting, I found myself stumped. The objectives were unclear, and I had no way to prepare due to this ambiguity. I reached… Read More »Leveraging LinkedIn Insights: How the SIPOC Framework Saved My Meeting

Striking the Balance: Customer Service Today and Building Skills for Tomorrow

When a customer submits a support ticket that requires escalation to 2nd or 3rd line support, I view it as an educational opportunity for our 1st line support team. This experience may equip them to handle similar issues independently in the future. However, there’s a balancing act here. We must ensure that the ticket isn’t… Read More »Striking the Balance: Customer Service Today and Building Skills for Tomorrow

Mastering Discovery Sessions: My Refined Approach and Key Questions

If you’ve been following my journey for some time, you’ll be aware that I’ve been refining my approach to discovery sessions. My current approach includes: I usually commence the meeting by clarifying my intentions. Typically, I aim to: Subsequently, I always ensure I pose the question: “What are you hoping to achieve in this session?”… Read More »Mastering Discovery Sessions: My Refined Approach and Key Questions

LinkedIn is having login issues….

Hopefully normal service will return soon and they’ll be able to verify my account ownership! It has made me realise how often I check for updates mainly due to the excellent learning opportunities it presents. But…. its also good to know I can relax and not think about it for a few days!

The Importance of Preparation: A Close Call with Success in Customer Presentation

Preparation truly is the key to the success of meetings and presentations. Just yesterday, we had a customer presentation. The Business Development Manager (BDM) had previously inquired about the customer’s agenda, and we should have been in an excellent position to prepare well in advance – even weeks ahead. However, we left some of the… Read More »The Importance of Preparation: A Close Call with Success in Customer Presentation

Deciphering the Business Influencer World: Finding Your Right Fit Amidst the Noise

Just because a business influencer appears to have a positive following doesn’t necessarily mean their message is right for you. The business world is becoming as filled with influencers as the rest of social media. This presents business content consumers with many of the same problems social consumers face. Questions arise like: Who should I… Read More »Deciphering the Business Influencer World: Finding Your Right Fit Amidst the Noise