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Unveiling Brand Influence: A LinkedIn Engagement Story

The Influence of Brands on Social Media.

I’ve been keeping a close eye on the viewership of the videos I upload on LinkedIn, noting their roles and the companies they work for. Thus far, I’ve observed views from representatives of four top brands:

  1. Microsoft
  2. Mercedes
  3. Apple
  4. Sage

Through an analysis of my network and those of my colleagues, I’ve managed to identify who the contacts at Microsoft and Mercedes are despite their names not being explicitly displayed. These views were more or less expected.

However, the attention from Apple and Sage was unexpected. The interest from Sage might be attributable to the nature of the content I produce, but the views from Apple left me curious about how they stumbled upon my post.

This unexpected attention is quite encouraging and does boost my confidence and motivation.

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