Just because a business influencer appears to have a positive following doesn’t necessarily mean their message is right for you.
The business world is becoming as filled with influencers as the rest of social media. This presents business content consumers with many of the same problems social consumers face. Questions arise like: Who should I trust? Is the messaging correct? Will it work for me? What’s their agenda?
If you’re trying to learn from content, it takes some effort – testing and measuring – to find the right voices to listen to.
You’ll likely end up kissing a few frogs along the way.