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Richard Fishburn

The Power of Discovery: Tailored Demonstrations Without Assumptions

Discovery meetings are essential for pre-sales consultants to understand client needs and deliver tailored demonstrations. Avoiding assumptions is key to ensuring truly personalised demos. In this blog post, I highlight the significance of active listening and the drawbacks of assumptions during discovery meetings, emphasising the importance to tailored demonstrations. Never ASSUME it makes an ‘ASS’… Read More »The Power of Discovery: Tailored Demonstrations Without Assumptions

Tailored Demonstrations: The Power of Personalisation

When it comes to giving demonstrations, I prioritise tailoring them specifically. However, if the audience consists of potential partners, referrers, or if the demo is part of a training session, I take a different approach – a “sweetshop” demo. A sweetshop demo skips the initial discovery phase and focuses on showcasing common use cases, notable… Read More »Tailored Demonstrations: The Power of Personalisation

The Role of Generative AI in Content Creation: Enhancing Efficiency or Cheating?

UPDATE 26/03/2026 – Posts will now not only be hand written but also NOT improved using AI even at the detriment of proper spelling and grammar! I agree with the backlash against AI generated slop and although I have never used AI to generate content I now want to remove its use entirely. Future posts… Read More »The Role of Generative AI in Content Creation: Enhancing Efficiency or Cheating?